Mascara 101: Hygiene & Application

Did You Know...

Mascara is a cosmetic that's used to thicken, lengthen and usually darken lashes. The word, 'Mascara' was first used in 1886, and most likely comes from the Italian word, 'maschera' (mask).  

I am a firm believer in investing in good eye makeup because a lot of the "cheaper brands" (Wet n' Wild or Discount Store Brands) do not use the best dyes or ingredients. Did you know that the average person blinks once every 5 seconds? That's 17,000 times per day! Now, think about how much of that mascara, eyeliner, or eye shadow is actually making it past your lashes; potentially causing irritation and infection. 

Air=Germs 

One thing you won't see too often in Beauty Mags, is how to actually use (not apply) mascara; most people simply tear open the mascara of their choice, and raise and dunk the wand into the bottle to saturate the brush with color. You should NEVER do this! Why?!? Saturating the wand with color this way, actually allows a lot more air (oxygen=bacateria) to enter the mascara bottle, both promoting the growth of bacteria and the drying, clumping and caking within your favorite tube. 

How to Extend the Life of Your Mascara

Instead of a clunky up and down motion, twist the wand (circular motions) out the bottle, and twist it back inside your tube, using the same circular motions. Doing this, will not only extend the life of your mascara by preventing too much air from entering the tube and drying it up, but most importantly, it will drastically reduce the potential for eye infections. 

Cleaning Your Wand (If Absolutely Necessary)

By the way, you should never really share your mascara (I do with my sister and few close friends, but I usually keep hand-sanitizer like Purell (or some other brand). Choose a sanitizer containing aloe vera (if possible); just apply a small drop of the hand sanitizer to a Kleenex (crumple to saturate), and give the wand a quick wipe over; (do not squeeze the Kleenex against the wand; surround the tip, and wipe gently, applying the least amount of pressure possible). This is great option, when you're not at home or do not have a mineral-based brush cleaner on hand. 

Invest in/"Borrow" Extra Applicators 

Another great alternative to help promote mascara-sharing hygiene, is buying or asking a M.A.C sales associate [they're usually nice] for an extra wand-applicator. If you're too shy to ask, Sephora has them available in store. Once you've gotten a hold of these extra wands, store them in a Ziploc bag. Doing this will prevent the wands from coming in contact with other potential contaminents; for instance, do not let the applicators sit at the bottom of your bag, and do not keep them loose in a cosmetic bag or drawer. 

Keep it or Toss It? 

While experts have varying opinions on how long you should keep mascara; the general consensus in 3 months maximum (yes, toss it, even if it's half-full). A good way to keep track of how long you've been using your mascara is by getting a permanent marker, and writing the date on the tube. If the tube color is dark, use a piece of masking tape or Avery-style label, and keep track of the date that way.